Go Gaga Diaper Bags !
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Like many companies, Go GaGa diaper bags started as a sketch on the back of a cocktail napkin. Jill Cartwright was having brunch with friends, they were all lamenting the fact that one day they were wearing Prada and the next minute they were in a sweatsuit carrying a Winnie the Pooh denim diaper bag and couldn't find their sense of self anymore. The dads at the table couldn't find a diaper bag that didn't look like an explosion of pink lace or Disney characters. In 2007 the company was launched and there has been no looking back.
What really bothered the founder of Go Gaga diaper bags was that several friends had gotten hurt while caring for their little ones - dislocated shoulders, torn ACLs, carpal tunnel syndrome - all from products that were designed with little regard for the parent's physical safety. So Go Gaga diaper bags decided to focus on building products that were ergonomically safe but also fashionable.